About Us

Welcome to Endtoend.mu, your premier destination for a seamless online shopping experience in Mauritius. Since our inception in 2017, we have been dedicated to transforming the ecommerce landscape with a commitment to quality, reliability, and customer satisfaction.

The End-to-End Approach

Our name reflects our comprehensive approach to service delivery. We manage every aspect of your shopping experience, from browsing our products to doorstep delivery and after-sales support. This ensures a consistent, high-quality experience, meeting our high standards and your expectations. Our philosophy centers on providing a complete, hassle-free service that delights our customers every time.

Our Mission

At Endtoend.mu, our mission is to provide an unparalleled shopping experience that is both convenient and efficient. We offer a diverse range of products across more than 100 categories, including Lifestyle, Tech, IT, Consumer Electronics, Accessories, Home Appliances, Home Electronics, Powertools, and Kitchen Appliances. Our goal is to ensure you find exactly what you need, when you need it.

Hassle-Free Shopping

Our service philosophy is “Hassle Free,” reflecting our commitment to excellence at every step of your shopping journey. From personalized product recommendations to our speedy 48-hour delivery service, we aim to make your shopping experience smooth and enjoyable. Our dedicated fulfillment team ensures timely deliveries across Mauritius, while our after-sales service, including pickup and drop-off, guarantees your continued satisfaction.

Our Values

• Integrity: We believe in doing the right thing, always. Our business practices are transparent and ethical, ensuring trust with our customers and partners.
• Service Excellence: We are passionate about providing exceptional service. Our team is committed to exceeding your expectations with every interaction.
• Reliability: You can count on us to deliver. We promise consistent, dependable service, ensuring your needs are met every time.
• Deliver What You Promise: We stand by our commitments. Our word is our bond, and we strive to fulfill our promises to our customers.

Our Founder

Endtoend was founded by Reekesh Reetun, a seasoned entrepreneur with a passion for innovation and excellence. Reekesh has successfully founded several ventures in enterprise technology and consultancy, showcasing his expertise and visionary leadership. With extensive experience in international business development, Reekesh has expanded businesses to Mauritius, Madagascar, UAE, and India. His dedication and strategic insight is key in guiding Endtoend to become a leader in the ecommerce sector in Mauritius. Through our end-to-end approach, and our continuous investments in our technology, logistics and product range, we ensure a complete, hassle-free service for our customers, reflecting Reekesh’s unwavering commitment to excellence and customer satisfaction. Our continuous investments in our people, technology, logistics, retail spaces, and categories reflect our commitment to innovation.

End To End Holdings – Our Clusters

Endtoend Holdings operates in five key clusters:

• E-Commerce – EndtoEnd.mu : Bringing you the best online shopping experience with a wide range of products and fast delivery.
• B2B – EndtoEnd Enterprise : Offering tailored solutions for businesses, including IT expertise, ensuring that your enterprise needs are met with efficiency and specialized knowledge.
• Distribution – EndtoEnd Distribution : Connecting you with the best brands and products, ensuring quality and reliability.
• Retail – EndtoEnd Edith: Providing a seamless shopping experience both online and offline, catering to all your needs.
• Logistics – Endtoend Logistics: Handling all order fulfillment, after-sales, warehousing, and installation services to ensure a smooth and efficient process from purchase to delivery and beyond.

Thank you for choosing Endtoend.mu. We are here to make your shopping experience as enjoyable and hassle-free as possible. If you have any questions or need assistance, please do not hesitate to contact us.

Welcome to the Endtoend.mu family!